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Background
IsiArt is a company specializing in wedding photography and videography. I had the privilege of designing and developing their new website.
Role
UX/UI
Year
2024
Tools
Figma
Team
Amanda Larsson
Background
IsiArt is a company specializing in wedding photography and videography. I had the privilege of designing and developing their new website.
WEDDING PHOTOGRAPHY WEBSITE
IsiArt
Mission
Today IsiArt operates in various fields of film and photography all showcased on a unified website. They now wanted to focus on wedding photography and had decided they wanted a separate website for it.
Goal
The goal of the project was to attract more bookings and enhance the perceived value of their wedding photography services by creating a dedicated website.
Process
The process started with competitor research, then wireframes, design and development in Webflow.
After the initial design was done I discovered that they were offering a greater number of packages than I had expected. It was redesigned, placing the packages side by side. This made it easier to get an overview without the page getting too long.
Webflow
During the Webflow development I utilized the Relume component library and Finsweet Client-First to maintain an organized class structure.
Image first
An important aspect for the client was that the website should be image-driven, minimizing unnecessary text.
Visual identity
A subtle earthy green color palette has been selected to complement the images without drawing attention away from them. Qesta and Questa Sans were chosen as the typefaces. They offering an elegant yet easy-to-read style and resemble IsiArt's current logotype.
Challenges
A challenge with the project was how to showcase and develop the galleries for the images in Webflow. Using prebuilt components, making some adjustments and manually placing each picture was a workable solution for this project.
However, this approach is not ideal as it won’t allow the client to easily replace or add new images to the galleries. I will continue to seek a better solution for this.
